A view of the Beijing office of Zhiketong Technology, a direct marketing tech company that helps hotels sell rooms on the WeChat platform. The startup is one of a few that recently announced funding. Zhiketong

Skift Take: Zhiketong stands out for receiving investment from top-tier investors and travel companies. The company helps hotels and other firms market their services to travelers via WeChat, a messaging service and payment platform. Hotels like WeChat because it charges lower commissions than online travel agencies like Ctrip.

— Sean O’Neill

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