Booking Sites ctrip Digital gogobot skyscanner social media social travel travel user generated content

Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App

Ctrip CEO Jane Sun in conversation with Co-Chairman of The Carlyle Group, David Rubenstein at the 2019 Aspen Action Forum in Aspen, Colorado in 2019. On September 16, Skyscanner, which is owned by Ctrip Group, will close the Trip by Skyscanner user-generated content website and mobile app once known as Gogobot. Ctrip Group

Skift Take: It’s no surprise to see Skyscanner absorb the last bits of the user-generated reviews brand formerly known as Gogobot. But the price-comparison search company’s bet on soliciting reviews from its own customers remains intriguing. The move highlights its ambition to become a superapp for travel.

— Sean O’Neill

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