Shown here is the “first lounge” of Qantas airlines at the main international airport in Sydney, Australia. Qantas offers fare types like Red eDeal, Flex, and Businesss as a way to squeeze out incremental margin on ticket prices and defend against market share incursions. Qantas
Skift Take: Many airline executives insist that their so-called New Distribution Capability, or new method of sharing data for selling tickets, will hit a major target next year. But industry insiders say the target will be missed. To cope in the meantime, several airlines will expand the marketing for bundled fares under a confusing array of brand names.