Categories
airfares Booking Sites branded fares Digital global distribution systems new distribution capability travel travelport unbundled fares unbundled pricing

Why Airlines Keep Creating Even More Types of Fares

Shown here is the “first lounge” of Qantas airlines at the main international airport in Sydney, Australia. Qantas offers fare types like Red eDeal, Flex, and Businesss as a way to squeeze out incremental margin on ticket prices and defend against market share incursions. Qantas

Skift Take: Many airline executives insist that their so-called New Distribution Capability, or new method of sharing data for selling tickets, will hit a major target next year. But industry insiders say the target will be missed. To cope in the meantime, several airlines will expand the marketing for bundled fares under a confusing array of brand names.

— Sean O’Neill

Read the Complete Story On Skift