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What 5 Years of Klook Says About the Strength of Its Asia Playbook

Mobile-first Klook. Klook

Skift Take: Since Klook’s launch five years ago, big changes have occurred in the sector. TripAdvisor bought Viator, TUI-Musement, and Booking-FareHarbor, and most recently, Airbnb invested in Atlas Obscura. All this, plus competition from online travel agencies, will test Klook’s playbook, even though its strategies seem sound for now.

— Raini Hamdi

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