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Chinese tourism chinese tourists Destinations Digital dubai Middle East Mobile social media travel travel tech wechat

WeChat Mini Program Launches at World’s Tallest Building in Dubai

The Burj Khalifa in Dubai, April 2018. Christopher Pike / Bloomberg

Skift Take: As Chinese outbound travel continues to rise, this high-spending segment is increasingly appealing to destinations worldwide. Deploying WeChat, China’s No. 1 superapp, may be key for travel brands and destinations looking to unlock this market.

— Faye Chiu

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