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Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy

In July 2019, Trivago moved into a new headquarters in Dusseldorf, Germany, whose main entrance hall is shown here. Trivago

Skift Take: Trivago’s incoming CEO Axel Hefer signaled Thursday that the company would change its auctions to appeal more to advertisers. Most promising is how it will now let Booking.com and other advertisers bid for different types of customers for essentially the first time.

— Sean O’Neill

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