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Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

The facade and logo outside Trivago headquarters in Dusseldorf, Germany. Trivago is trying to improve its relationships with its largest advertisers. Trivago

Skift Take: Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very fickle things.

— Dennis Schaal

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