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Tripadvisor’s Viator Stays On Top in Online Day Tours: New Skift Research

Despite COVID-19 challenges, booking tours online has strong growth potential. Janis Oppliger / Unsplash

Skift Take: Tripadvisor’s tours & activity subsidiary, Viator, is currently a market leader in its sector but the size of that lead over rivals is shrinking.

— Seth Borko

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