A look at a decorative wall at TripAdvisor’s Needham, Massachusetts, headquarters. The online travel company revealed Wednesday more details on its strategy to become one of the world’s largest online travel agencies for tours, activities, and attractions. TripAdvisor

Skift Take: TripAdvisor’s key tactics to grow its tours and activities business include the discounting of some products for consumers, practically giving away a reservation system to operators, and rolling out a brand marketing campaign this year. The company talks like it’s in it to win it.

— Sean O’Neill

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