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Tripadvisor Reorganization Brings Exec Departures and New Life for Viator

Shown here is Tripadvisor’s corporate headquarters in Needham, Massachusetts. TripAdvisor

Skift Take: Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor’s heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, to keep the insurgents at bay.

— Dennis Schaal

Read the Complete Story On Skift