This November 2004 screenshot shows Booking Buddy’s hotel compare tool. Booking Buddy was one of the brands that Tripadvisor sold to Hopjump in July 2020. PlaceIt by Breezi
Skift Take: While other online travel companies, such as Expedia Group, pursued robust media businesses over the years, Tripadvisor neglected it. In turn, it’s now trying to make good on an unrealized opportunity. Shedding non-core assets could help with the focus.