Booking Sites China outbound travel Digital tourism campaigns travel Travel On group Group’s New Recovery Campaign Shows Tourism Leaders Still Long for China’s Outbound Travelers Group CEO Jane Sun launching Travel On. Photo credit: Group

Skift Take: World tourism leaders make a beeline for this new initiative to get people, especially the world’s highest spending tourists, to travel again. Kudos to Group for picking up the mantle to unite the global industry.

— Raini Hamdi

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