Google’s dominance in the online booking world has influenced other booking agencies to focus less and less on brand loyalty — at the expense of the customer. WDnet Studio / Stock Snap

Skift Take: This week in digital news, Google’s dominance in the online booking realm is creating an environment where competing travel retailers gravitate toward tactics that pressure consumers into making purchases as opposed to building brand loyalty. Plus, how being a controlled shareholder company has caused problems at Tripadvisor.

— Danielle Hyams

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