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Singapore Launches WeChat Mini Program Catering to Chinese Bleisure Travelers

The Buddha Tooth Relic Temple in Sinapore’s Chinatown. Chinese Singaporeans make up more than 75 percent of the country’s population, a factor that has driven its China-smart approach. Inna Felker / Adobe

Skift Take: Singapore is ahead of the curve when it comes to its Chinese inbound strategy. It’s the first country destination to roll out a WeChat Mini Program specifically targeted to Chinese business travelers attending meetings and events.

— Faye Chiu

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