The historic Gaslamp Quarter in downtown San Diego, known for its nightlife, is shown here. Brand USA is helping San Diego connect with Chinese tourists through a partnership with Chinese digital payment giant Alipay and Fliggy, an online travel agent platform owned by Alibaba. Bob Pinto / Flickr

Skift Take: China is California’s top long-haul market. So it’s a smart move for Brand USA and San Diego to partner with Alibaba, given that Chinese travelers use Alipay and online travel platform Fliggy on a daily basis.

— Faye Chiu

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