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San Diego Deploys Alipay to Boost Chinese Tourism

The historic Gaslamp Quarter in downtown San Diego, known for its nightlife, is shown here. Brand USA is helping San Diego connect with Chinese tourists through a partnership with Chinese digital payment giant Alipay and Fliggy, an online travel agent platform owned by Alibaba. Bob Pinto / Flickr

Skift Take: China is California’s top long-haul market. So it’s a smart move for Brand USA and San Diego to partner with Alibaba, given that Chinese travelers use Alipay and online travel platform Fliggy on a daily basis.

— Faye Chiu

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