The Red Collection’s St. Clair Hotel in downtown Chicago. Red Roof is getting aggressive about wanting travelers to book direct. Red Roof

Skift Take: This week in digital news, Red Roof launched a new best-rate guarantee program that provides a strong incentive to anyone who finds a cheaper room rate through a third-party site, and we look at what’s behind all of Shiji’s hotel tech acquisitions.

— Tom Lowry

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