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Red Roof’s Direct Booking Strategy and 18 Other Digital Trends This Week

The Red Collection’s St. Clair Hotel in downtown Chicago. Red Roof is getting aggressive about wanting travelers to book direct. Red Roof

Skift Take: This week in digital news, Red Roof launched a new best-rate guarantee program that provides a strong incentive to anyone who finds a cheaper room rate through a third-party site, and we look at what’s behind all of Shiji’s hotel tech acquisitions.

— Tom Lowry

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