An artist’s rendering of a flying concept vehicle by Porsche and Boeing. The two companies announced Thursday that they had formed a team to explore the market for premium vertical take-off vehicles. Porsche
Skift Take: The ultra wealthy are basically the only market for urban air vehicles at this point, so it makes sense Porsche wants to get in on it. Even then, with all the legal hurdles involved, this probably won’t be available for years to come.