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Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Hotel H20, a property that’s part of Manila Ocean Park in the Philippines. Hotel H20

Skift Take: New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands.

— Sean O’Neill

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