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Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy

In July 2019, Trivago moved into a new headquarters in Dusseldorf, Germany, whose main entrance hall is shown here. Trivago Skift Take: Trivago’s incoming CEO Axel Hefer signaled Thursday that the company would change its auctions to appeal more to advertisers. Most promising is how it will now let Booking.com and other advertisers bid for […]

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New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Skift Take: This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies. — Read the Complete Story On Skift

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BBC shows filming locations

Nobody does TV like the Brits. From Doctor Who to The Office, The Fall, and Sherlock, British shows have been hitting the mark for decades, acquiring hordes of series-hungry fans from all over the world. The most famous purveyor of good British television is, obviously, the BBC, and if you’ve been following the British Broadcasting […]

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City Palace of Jaipur on Airbnb

If living at the Taj Mahal has always been your dream, this might be the closest you’ll ever get. The City Palace of Jaipur, home of Jaipur’s royal family, will soon be available to book on Airbnb. Starting on November 23, the palace’s Gudliya Suite will be available for guests to rent, making Sawai Padmanabh […]

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Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique

Skift Take: At Skift Global Forum 2019, we hosted a session with SheerID on how brands can gain loyal customers with a new form of customer acquisition that uses gated, personalized offers. Download this new eBook to learn how your brand can implement this approach. — Read the Complete Story On Skift

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How Smart Buildings Can Help the Tourism Industry be More Responsible and Profitable

Skift Take: Travel brands should be more sustainable, responsible, and inclusive because it’s the right thing to do. But they can also improve the bottom line by taking concrete steps powered by smart building solutions that solve for all these challenges at once. — Read the Complete Story On Skift

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Where to go wine tasting in Idaho

When I told a family friend that I was going to Idaho to tour the state’s wine regions, he responded with a snarky quip: “I didn’t know they make potato wine.” After a weekend filled with tastings at nine wineries, I never did find that potato wine. I did, however, get a taste of why […]

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Kenya’s Tsavo East National Park

If you do a search of where to travel in Kenya, Tsavo East National Park doesn’t appear at the top of the list. But a few months ago, my husband and I chose it over more famous Kenyan game parks, and it was worth the gamble. Tsavo East offers more affordable and intimate game drives, […]

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Airlines Use New Tech to Create Partnerships That Increase Direct Bookings

Skift Take: New interlining technology is helping airlines simplify how they partner with other airlines and grow direct bookings. — Read the Complete Story On Skift

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How to visit the British Museum

The British Museum is immense. You could spend months trying to see and learn about the 80,000 objects displayed, but if you’re not a Londoner and can’t pop in daily during your lunch break to have a stroll in the galleries, you’ll need a plan to make your one-day visit worth it. To ensure you […]