Oracle Hospitality to Buy Hotel Tech Startup Nor1 That Upsells You Before You Reach the Front Desk

Alex Alt, senior vice president and general manager of Oracle Hospitality, spoke at the company’s customer conference in Singapore in late 2019. Oracle Hospitality confirmed on Wednesday that it planned to acquire Nor1, a hotel tech startup focused on upselling hotel guests. Oracle

Skift Take: Oracle Hospitality’s first acquisition under new top boss Alex Alt takes the hotel tech giant deeper into guest-facing interactions before guests arrive at a property, not just once they reach the front desk.

— Sean O’Neill

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