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Accenture Accenture Interactive Digital megatrends megatrends 2020 travel

Moving Beyond Demographics: Data Drives the Future of Travel Advertising

Skift Take: The world is awash in data, but as consumer skepticism about Big Tech is on
the rise, travel brands need to rethink the way they use information to generate hyper-relevant offers. The winners will hit the right mix of helpfulness and relevance, evolving beyond personalization to forge even deeper and more meaningful relationships with consumers.

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