Digital travel trends trends roundups

Marriott’s China Joint Venture Lifts Direct Booking and 12 Other Digital Trends This Week

Celebrations at Alibaba’s Ali Day 2019 in China. Marriott is hoping to capture some of this enthusiasm in the form of direct bookings through its joint venture with Alibaba. Skift

Skift Take: In digital news this week, Marriott’s tie-up with China’s e-commerce giant is driven by the hotel chain’s strategy to do more direct bookings, while the event industry is seeing new efforts for direct booking too. Meanwhile, United invested in a firm called Clear that makes it easier for passengers to go through security lines.

— Tom Lowry

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