An image of The Sagamore, a property that belongs to Sagamore Preferred Hotels Group. Loyalty Prime, a startup that creates enterprise software to run loyalty programs, has raised $5.4 million (€5 million) in Series B funding, and the service is used by Preferred Hotels Group. Preferred Hotels Group

Skift Take: Several travel companies, such as Preferred Hotels & Resorts and Frankfurt Airport, have used the services of Loyalty Prime, a startup that builds next-generation software for running loyalty programs. Loyalty Prime’s new funding is part of a wave of investment that we expect to see in loyalty tech companies.

— Sean O’Neill

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