A hotel sign as seen on August 29, 2008. Kayak CEO Steve Hafner spoke to Skift on July 20, 2020 about the metasearch site getting into the hotel business. John Stavely / Flickr.com
Skift Take: It’s tough to say in what form Kayak would enter the hotel business, if it does. If there ever were a Kayak-branded hotel, it’s safe to say that Marriott and Accor have nothing to worry about.