Jumia co-CEO Sacha Poignonnec, left, applauds as Jumia Nigeria CEO Juliet Anammah, center, rings a ceremonial bell when the company’s stock begins trading, on the floor of the New York Stock Exchange, Friday, April 12, 2019. Jumia has a travel unit that faces competition with regional and global rivals. Richard Drew / Associated Press

Skift Take: Jumia is one of a few companies that deserve credit for building nascent online travel businesses in several African markets. But as Google and other tech platforms gain a continent-wide presence, they may use their pervasiveness to play kingmakers in online travel.

— Sean O’Neill

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