asia Digital japan line line travel japan messaging metasearch Mobile superapps travel

Japan’s Top Messaging App Has a Pandemic-Mindful Strategy for Domestic Tourism

A user in Tokyo looks at information about the country’s domestic tourism campaign via the superapp. Line Travel Japan is helping the country try to boost tourism without spreading the pandemic by targeting discounts to residents of specific areas.

Skift Take: Take a look at how Japan’s most popular messaging app has approached travel marketing during the pandemic. It’s a glance at how superapps might define the future of travel in Asia.

— Sean O’Neill

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