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Instagram Launches Direct Purchasing for Fashions Brands But Travel Is Missing in Action

Branded posters displayed at the Instagram office in New York. Instagram is enabling direct booking of fashion products. Jeenah Moon / Bloomberg

Skift Take: Facebook’s Instagram is focusing on direct booking for brands from Adidas to Warby Parker but you can imagine the day that this e-commerce initiative will also include flights and hotels from household-name travel brands. They are not in the first iteration, however.

— Dennis Schaal

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