Shown here is the lobby of the Crowne Plaza Hefei Shi in Anhui Sheng, China. Parent company InterContinental Hotels has been changing its tech platform to offer more creative booking options. InterContinental Hotels Group

Skift Take: InterContinental Hotels Group aims to use its new reservations system from Amadeus to set and shift rates based on customer preferences and spending habits. But the move will eventually force the company to throw away its rulebook on how to maximize revenue.

— Sean O’Neill

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