The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv Trivago

Skift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence of new platforms, skew the TV budgets.

— Dennis Schaal

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