This tutorial holds the video recording and key points for:

  1. Guest Content Panel Session (11 April 2019)

1. Guest Content Panel Session

On 11th of April 2019, we welcomed Mark Fitz, an experienced professional photographer and social influencer and Heather Congram, the Marketing Executive for Capricorn Enterprise, for a live panel session on guest content marketing for tourism businesses with Tourism Tribe’s CEO Liz Ward.

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Questions and topics that were discussed were:

  • What is guest content?
  • What are the ebenfits of an influencer-destination partnership?
  • How to work with influencers? What should the expectations on both sides look like?
  • Which types of guest content are most impactful at different stages of the purchase cycle?
  • Making use of other guest content including guest reviews and Instagram posts by your guests

A big thank you to our panelists

Mark Fitz

Mark Fitz Photography

Mark Fitz
Mark Fitz Photography
QLD, Australia

Heather Congram

Capricorn Enterprise

Heather Congram
Marketing Executive at Capricorn Enterprise
Rockhampton, QLD
+61 (0) 437 745 345

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Go to the article: Guest content marketing training – transcripts and video recordings