Digital travel trends trends roundups

Google’s Big Push Into Vacation Rentals and 7 Other Digital Trends This Week

A Google office building. Associated Press

Skift Take: This week in digital news, hotels are getting smart about using technology to stimulate demand while Hilton turns to social media to attract millennials. Meanwhile, Google’s partnership with Vacasa shows the online giant wants to own a bigger chunk of the vacation rental market.

— Andrew Sheivachman

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