Google Maps rolled out an augmented reality feature. A traveler tries it in Vietnam. Justanothersimian / YouTube
Skift Take: When you’re Google, you can take more than a decade to hone a product such as Google Maps and attract more than a billion users without having to worry that it isn’t making lots of money. But the monetization of Google Maps will soon start in earnest, and travel marketers, for the most part, will hustle to get in.