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Google Is Phasing Out Its Buzzy Touring Bird Tours and Activities Search Feature

The USS Constitution is shown in Boston Harbor. Google is phasing out Touring Bird, which enabled users to compare tour options. Associated Press

Skift Take: Touring Bird gained no traction in the real world outside Area 120, and for all the inroads metasearch has made in hotels, flights, and cars, it has really struggled in emerging categories where the products aren’t cookie-cutter such as in vacation rentals, and tours and activities. After all, when experiences are unique or varied, comparing them is hard.

— Dennis Schaal

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