Trivago is experimenting with new TV ad concepts, including having its actor spokespeople merely narrate spots instead of appearing in them. Trivago

Skift Take: Google is eating the world. When metasearch sites such as Trivago see a strategic benefit in increasing their advertising in Google metasearch, it’s not only enough to make your head spin, but it’s ominous from a competitive standpoint, as well.

— Dennis Schaal

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