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Google Flights Ends Booking Charges for Airlines That Paid

Los Angeles International Airport gets passenger screening enhancements. Pictured is a United Airlines bag drop. Google is dropping the charges it asked airlines to pay in Google Flights. United Continental Holdings

Skift Take: With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it monetizes flight search since it launched Google Flights in 2011. Perhaps free search engine optimization for flights isn’t dead after all.

— Dennis Schaal

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