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Expedia Faces Stiff Headwinds in Rebranded Short-Term Rental Business

Expedia Group’s short-term rental business struggled in the first quarter of 2019. Olivia Carville / Bloomberg

Skift Take: When Expedia announced the acquisition of HomeAway in 2015, then-CFO Mark Okerstrom called it “a huge opportunity on a go-forward basis.” Today, it still is, but now-CEO Okerstrom said the short-term rental business must strive to gain “harder yards.” The ground game is tougher than anyone realized.

— Dennis Schaal

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