Shown here is a photo of Mark Okerstrom Expedia Group CEO and President speaking on-Stage at Skift Global Forum in New York on Thursday. Skift

Skift Take: Mark Okerstrom, the chief of Expedia Group, has high hopes for his recently rebranded homesharing unit Vrbo. But as competition intensifies in the segment, we’re wondering if we’ll be describing Vrbo (pronounced “VER-boh”) using active verbs or passive ones.

— Sean O’Neill

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