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covid-19 customer loyalty Digital experiential loyalty loyalty programs personalization salesforce travel

Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs

Skift Take: The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today’s customers expect. The stakes are higher than ever.

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