Despegar Uses Installment Payments to Prod Demand

In 2019, Despegar launched a rebranded logo and marketing campaign that included tote bags with a theme of the online travel agency helping people plan all parts of their trip. The logo was done by brand consultant Saffron. Despegar

Skift Take: Some religions take it on faith that their messiah will come, but they stoically accept that the arrival has been delayed indefinitely. Similarly, Despegar believes that the online travel revolution will sweep Latin America, but it accepts that the glorious moment has been delayed indefinitely. Consumer financing is its secret sauce to sustain itself while it waits.

— Sean O’Neill

Read the Complete Story On Skift