Skift Global Forum Preview: Expedia CEO Plays the Long Game in Short-Term Rentals

Mark Okerstrom, the CEO of Expedia Group, believes his company has lots of tools to be a winner in accommodations. Adam Shane Productions / Expedia Group Skift Take: Is Airbnb going to eat Expedia’s lunch? The brand name Vrbo, really? Expedia CEO Mark Okerstrom faces some real challenges as the online travel agency pecking order … [Read more…]

Expedia Group’s Conundrum: Acquisitions or Share Repurchases?

Pictured are the logos for some of the Expedia Group brands. The company hasn’t made a major acquisition in several years. Skift Take: Expedia Group doesn’t intend to hoard piles of cash for a rainy day. The company purports to favor share repurchases over acquisitions, all things being equal, but if a rainmaker of a … [Read more…]

Expedia Still Has High Hopes for a Vrbo Bounce — Next Year

Expedia officials said Vrbo will find its bearings in 2020. Bloomberg Skift Take: When Expedia Group acquired HomeAway, now renamed Vrbo, in 2015, officials obviously knew they weren’t getting an Airbnb. Still, they may have obtained less than they bargained for because the journey so far has been very bumpy. — Dennis Schaal Slim Leather … [Read more…]

Expedia Faces Stiff Headwinds in Rebranded Short-Term Rental Business

Expedia Group’s short-term rental business struggled in the first quarter of 2019. Olivia Carville / Bloomberg Skift Take: When Expedia announced the acquisition of HomeAway in 2015, then-CFO Mark Okerstrom called it “a huge opportunity on a go-forward basis.” Today, it still is, but now-CEO Okerstrom said the short-term rental business must strive to gain … [Read more…]