How Much Did Big Travel Companies Spend on TV Ads in 2019?

The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv Trivago Skift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the … [Read more…]

Expedia CEO Is Unfazed by Airbnb’s Growing Vacation Rental Lead

Shown here is a photo of Mark Okerstrom Expedia Group CEO and President speaking on-Stage at Skift Global Forum in New York on Thursday. Skift Skift Take: Mark Okerstrom, the chief of Expedia Group, has high hopes for his recently rebranded homesharing unit Vrbo. But as competition intensifies in the segment, we’re wondering if we’ll … [Read more…]