Vrbo’s TV ad, “Your Together Awaits With Vrbo,” was the top online travel agency spot in impressions on U.S. TV during the first three weeks of 2021, according to iSpot.tv. Skift Take: Sister brands Vrbo and Expedia are being opportunistic in getting relatively aggressive about U.S. TV advertising early in 2021 when rival brands are…… Continue reading Vrbo and Expedia Dominate Online Travel TV Advertising in the U.S. So Far in 2021
Hotels.com’s Captain Obvious in its COVID-19 Social Distancing TV commercial. The company pivoted its advertising because of the pandemic. Hotels.comSkift Take: Most travel brands aren’t doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they’d better be very clever in terms of sensitivities, or risk…… Continue reading How Travel Brands Are Approaching TV Advertising Now
The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv TrivagoSkift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence…… Continue reading How Much Did Big Travel Companies Spend on TV Ads in 2019?
A screenshot from a TripAdvisor ad campaign that kicked off August 15, 2019. TripAdvisorSkift Take: TripAdvisor’s new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining. — Dennis SchaalRead the Complete Story On Skift
Booking Holdings CEO Glenn Fogel wants to speed up the pace of execution at the company. BTO / FlickrSkift Take: Booking Holdings, along with Expedia Group, have both had to deal with acquisitions and integrations that have been taking too long. Booking officials are undoubtedly frustrated with the pace of progress at OpenTable and Rentalcars.com.…… Continue reading Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure