TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

A screenshot from a TripAdvisor ad campaign that kicked off August 15, 2019. TripAdvisor Skift Take: TripAdvisor’s new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining. — Dennis Schaal High Sierra Sumner Backpack … [Read more…]

Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure

Booking Holdings CEO Glenn Fogel wants to speed up the pace of execution at the company. BTO / Flickr Skift Take: Booking Holdings, along with Expedia Group, have both had to deal with acquisitions and integrations that have been taking too long. Booking officials are undoubtedly frustrated with the pace of progress at OpenTable and … [Read more…]