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Booking’s Ad Play on Trivago Shows How to Create Opportunity From Crisis

Pictured is the Il Boro Tuscany property in France on August 24, 2019. Trivago is seeing increased demand for drive trips to rural areas. R Boed / Flickr.com Skift Take: Trivago was glad to see that Booking Holdings kept on advertising, however modestly, and upped its bidding in Trivago auctions while many other partners went […]

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Travel Companies Are Hiring Despite Epic Job Losses

Some luxury hotels in Chicago were working in February 2020 with Heartland Alliance, a nonprofit that helps refugees find jobs. Despite massive travel industry job losses around the world because of the coronavirus pandemic, some travel companies are indeed hiring. Adobe Stock Image Skift Take: Amidst the carnage, there are job openings in the travel […]

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Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Hotel H20, a property that’s part of Manila Ocean Park in the Philippines. Hotel H20 Skift Take: New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. — Sean O’Neill Read the Complete Story On Skift

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Trivago CEO Details How Company’s Coronavirus Pivot May Reflect the Immediate Future of Travel

Evening rain is pictured on August 10, 2016 near Schalksmühle, North Rhine-Westphalia, Germany. Trivago thinks Germans will opt for shorter trips to the mountains and coastal areas. Markus Trienke / Flickr.com Skift Take: Can Trivago really emerge from the coronavirus crisis in a stronger position? It appears to be making similar bets to what others […]

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Back to the Future: Trivago Shifts Strategy With Plans to Return to Bigger TV Ad Push

Expect to see more of Trivago’s actors on TV around the world Trivago Skift Take: Both Trivago and Tripadvisor vow their new secret sauce will be returning customers and increased user engagement. But while Trivago will go big on TV, that likely won’t be in Tripadvisor’s playbook. — Dennis Schaal Read the Complete Story On […]

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Google Should Stop Bill Collection for First Quarter, 8 Travel Startups Demand

A file photo of tourists gawking at the Karl Marx statue in Trier, Germany. German travel startups called on Google to cease trying to collect on first quarter advertising bills. Michael Probst / Associated Press Skift Take: Google has a huge travel advertising business. If Google’s advertising partners had to hand out tons of refunds […]

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Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Skift Take: Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can’t control, including Google’s incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch […]

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Regulatory Scrutiny of Online Travel Platforms Could Shed New Light on Business Practices

trivago Campus 2018: Facade with Hotel Search Logo The facade and logo outside Trivago An Australia court chastised Trivago about the way it displays hotel discounts. Pictured is Trivago Germany headquarters as seen in 2018. Trivago Skift Take: Online travel companies have faced intense regulatory scrutiny almost since the first days of internet bookings. But […]

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Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy

In July 2019, Trivago moved into a new headquarters in Dusseldorf, Germany, whose main entrance hall is shown here. Trivago Skift Take: Trivago’s incoming CEO Axel Hefer signaled Thursday that the company would change its auctions to appeal more to advertisers. Most promising is how it will now let Booking.com and other advertisers bid for […]

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Expedia’s Reorganization Efforts Make the Company Less Nimble

Expedia Group is reshaping its internal teams, which contributed to a weak third quarter of 2019. Expedia Group Skift Take: Behind the scenes, the reorganization within Expedia Group must be ugly. Otherwise the CEO wouldn’t have cited it near the beginning of his prepared remarks during the earnings call. The last time Expedia cited a […]