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The Google Effect on Hate-Selling and 8 Other Top Digital Stories This Week

Google’s dominance in the online booking world has influenced other booking agencies to focus less and less on brand loyalty — at the expense of the customer. WDnet Studio / Stock Snap Skift Take: This week in digital news, Google’s dominance in the online booking realm is creating an environment where competing travel retailers gravitate […]

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What’s Wrong at Tripadvisor?

Shown here is a Tripadvisor store at Toronto airport. Raysonho @ Open Grid Scheduler / Scalable Grid Engine / Wikimedia Skift Take: Question: At Tripadvisor, as a controlled company, what mechanisms did minority shareholders have to pressure Chairman Greg Maffei to make dramatic changes? Answer: Relatively few. — Dennis Schaal Read the Complete Story On […]

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Tripadvisor’s Executive Shake-Up and 14 Other Top Digital Stories This Week

Tripadvisor is restructuring in an effort to remain competitive in an increasingly crowded field. Shutterstock Skift Take: Tripadvisor — in a fight to maintain its share of the travel market — is beefing up Viator and will start treating the tours-and-activities booking agency as its own brand. Plus, after years of criticism for prioritizing its […]

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Tripadvisor Reorganization Brings Exec Departures and New Life for Viator

Shown here is Tripadvisor’s corporate headquarters in Needham, Massachusetts. TripAdvisor Skift Take: Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor’s heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, […]

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The Most Important Story in Online Travel in 2019

Pictured is an Airbnb cottage for rent in Mayne Island, British Columbia, Canada. Airbnb booked more room nights than Expedia in the first quarter of 2019. Airbnb Skift Take: Airbnb overtook Expedia in room nights booked in the first quarter of 2019, but questions loom for 2020. Will Airbnb lose its focus as it vows […]

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Booking Holdings Sees Brand Collaborations as Key to Restoring Growth on Steroids

Booking Holdings believes it can gain a more complete view of travelers at the airport or in their destinations to boost the number of repeat customers. Medjet Skift Take: The road back to a flywheel of growth would be a lengthy one for Booking Holdings. Google has a ton of data, too, as do other […]

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Google’s Travel Gains Levy Pain at TripAdvisor and Expedia

TripAdvisor CEO Steve Kaufer (left) and Expedia Group CEO Mark Okerstrom separately pointed to Google as hurting their businesses’ performance in the third quarter of 2019. TripAdvisor and Expedia Skift Take: The fact that Google is leveraging its dominance as a search engine into taking market share away from travel competitors is no longer even […]

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TripAdvisor and Ctrip Enter Into Chinese Joint Venture and Global Licensing Agreement

TripAdvisor and Trip.com Group announced a joint venture. TripAdvisor Skift Take: The TripAdvisor-Trip.com Group deal is both a shocker and a non-shocker. When Ctrip decided to change the parent company name to Trip.com Group, you could see a certain affinity with the TripAdvisor brand. On the other hand, Booking Holdings has been Ctrip’s longtime best […]

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Online Travel Agency Giants Are on the Backfoot in Tours and Experiences

Airbnb host Kenyatta Forbes holds a Macrame workshop at the Bing Reading Room in Chicago, Illinois, on April 11, 2017. Expedia, Booking.com, and Ctrip are struggling to gain traction in the selling of sightseeing and experiences compared with new players like Airbnb. Christopher Dilts / Airbnb Experiences Skift Take: Expedia, Booking.com, and Ctrip are boosting […]

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TripAdvisor CEO Welcomes More Pressure on the Travel Industry to Develop Green Practices

TripAdvisor CEO Steve Kaufer speaking on stage Wednesday, September 18, 2019, with Skift Founder and CEO Rafat Ali at Skift Global Forum in New York City. Skift Skift Take: When it comes to certain green practices and the refugee crisis, TripAdvisor CEO Steve Kaufer believes corporations and CEOs can’t sit on the sidelines and must […]