Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Hotel H20, a property that’s part of Manila Ocean Park in the Philippines. Hotel H20 Skift Take: New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. — Sean O’Neill Read the Complete Story On Skift

Booking Holdings Takes Solitary Path in Online Travel Debate Over Offering Financial Relief to Partners

Pictured is a Spring Airlines A320 bedecked as Booking.com as seen on July 7, 2018. Booking Holdings doesn’t have a financial relief program for travel partners growing out of the coronavirus crisis. Kwok Ho Eddie Wong / Flickr.com Skift Take: Booking Holdings may be calculating that partner memories aren’t exceedingly long. On the other hand, … [Read more…]

Trump’s Social Media Executive Order Poses Threat to Airbnb, Tripadvisor, Google and Yelp

A file photo of TripAdvisor users in Cartagena, Colombia from a video 5 Rising Destinations in Latin America to Discover. Tripadvisor Skift Take: The liability protections that online travel businesses such as Airbnb, Google and Tripadvisor enjoy under the Communications Decency Act could be collateral damage in President Trump’s effort to go after Twitter and … [Read more…]

Back to the Future: Trivago Shifts Strategy With Plans to Return to Bigger TV Ad Push

Expect to see more of Trivago’s actors on TV around the world Trivago Skift Take: Both Trivago and Tripadvisor vow their new secret sauce will be returning customers and increased user engagement. But while Trivago will go big on TV, that likely won’t be in Tripadvisor’s playbook. — Dennis Schaal Read the Complete Story On … [Read more…]

Are the Views of the CEOs of Tripadvisor and Booking Holdings Sage or Stale for Travel Post-Pandemic?

Tripadvisor CEO Steve Kaufer (left) and Booking Holdings CEO Glenn Fogel appeared separately at the Skift Global Forum in New York City in 2019. Skift Skift Take: Surprises will inevitably pop up that Glenn Fogel, Steve Kaufer, and others can’t envision now about what the travel industry may look like in 2022 and beyond. So … [Read more…]

Tripadvisor Lays Off 25 Percent of Global Workforce, Closes Some Offices

Tripadvisor restructured its operations on April 28, 2020. Pictured, Steve Kaufer, CEO, introduces the new TripAdvisor travel feed, September 17, 2018, in New York City. Skift Take: Tripadvisor isn’t immune from the coronavirus travel lockdown in many parts of the world, and it is taking difficult steps to survive the pandemic. — Dennis Schaal Read … [Read more…]

Google Bows to European Pressure and Tests Adding Travel Rivals’ Direct Links

Pictured is an Airbnb Luxe property in Provence, France. Under pressure from regulators, Google is testing changes to the way it displays travel, jobs, and local results in Europe. Airbnb Skift Take: Google has argued for years that its boxed-up and featured hotel, flight, and restaurant results are highlighted because they provide users with the … [Read more…]

The Google Effect on Hate-Selling and 8 Other Top Digital Stories This Week

Google’s dominance in the online booking world has influenced other booking agencies to focus less and less on brand loyalty — at the expense of the customer. WDnet Studio / Stock Snap Skift Take: This week in digital news, Google’s dominance in the online booking realm is creating an environment where competing travel retailers gravitate … [Read more…]

What’s Wrong at Tripadvisor?

Shown here is a Tripadvisor store at Toronto airport. Raysonho @ Open Grid Scheduler / Scalable Grid Engine / Wikimedia Skift Take: Question: At Tripadvisor, as a controlled company, what mechanisms did minority shareholders have to pressure Chairman Greg Maffei to make dramatic changes? Answer: Relatively few. — Dennis Schaal Read the Complete Story On … [Read more…]

Tripadvisor’s Executive Shake-Up and 14 Other Top Digital Stories This Week

Tripadvisor is restructuring in an effort to remain competitive in an increasingly crowded field. Shutterstock Skift Take: Tripadvisor — in a fight to maintain its share of the travel market — is beefing up Viator and will start treating the tours-and-activities booking agency as its own brand. Plus, after years of criticism for prioritizing its … [Read more…]