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Major Online Travel Exec: Negotiating With Google Is Almost Pointless

Skift Take: Deep-pocketed Google clearly didn’t appease suffering travel advertisers in any meaningful way because it didn’t have to — it’s Google. Don’t look for Google to find religion in terms of being a more collaborative partner perhaps until regulators would take it down a peg. — Dennis Schaal Read the Complete Story On Skift

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Tripadvisor Is a Media Business So Why Did It Unload These 8 Brands?

This November 2004 screenshot shows Booking Buddy’s hotel compare tool. Booking Buddy was one of the brands that Tripadvisor sold to Hopjump in July 2020. PlaceIt by Breezi Skift Take: While other online travel companies, such as Expedia Group, pursued robust media businesses over the years, Tripadvisor neglected it. In turn, it’s now trying to […]

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Expedia to Deliver Early Payday to Private Equity Investors

Expedia Group is looking to refinance $3.2 billion in private equity debt at a lower interest rate. Getty Images Skift Take: It’s no accident that Expedia Group disclosed improved booking trends on Monday, and then announced a senior notes offering to refinance the company’s private equity debt a day later. Hey, whether you are a […]

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Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Hotel H20, a property that’s part of Manila Ocean Park in the Philippines. Hotel H20 Skift Take: New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. — Sean O’Neill Read the Complete Story On Skift

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Booking Holdings Takes Solitary Path in Online Travel Debate Over Offering Financial Relief to Partners

Pictured is a Spring Airlines A320 bedecked as Booking.com as seen on July 7, 2018. Booking Holdings doesn’t have a financial relief program for travel partners growing out of the coronavirus crisis. Kwok Ho Eddie Wong / Flickr.com Skift Take: Booking Holdings may be calculating that partner memories aren’t exceedingly long. On the other hand, […]

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Trump’s Social Media Executive Order Poses Threat to Airbnb, Tripadvisor, Google and Yelp

A file photo of TripAdvisor users in Cartagena, Colombia from a video 5 Rising Destinations in Latin America to Discover. Tripadvisor Skift Take: The liability protections that online travel businesses such as Airbnb, Google and Tripadvisor enjoy under the Communications Decency Act could be collateral damage in President Trump’s effort to go after Twitter and […]

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Back to the Future: Trivago Shifts Strategy With Plans to Return to Bigger TV Ad Push

Expect to see more of Trivago’s actors on TV around the world Trivago Skift Take: Both Trivago and Tripadvisor vow their new secret sauce will be returning customers and increased user engagement. But while Trivago will go big on TV, that likely won’t be in Tripadvisor’s playbook. — Dennis Schaal Read the Complete Story On […]

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Are the Views of the CEOs of Tripadvisor and Booking Holdings Sage or Stale for Travel Post-Pandemic?

Tripadvisor CEO Steve Kaufer (left) and Booking Holdings CEO Glenn Fogel appeared separately at the Skift Global Forum in New York City in 2019. Skift Skift Take: Surprises will inevitably pop up that Glenn Fogel, Steve Kaufer, and others can’t envision now about what the travel industry may look like in 2022 and beyond. So […]

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Tripadvisor Lays Off 25 Percent of Global Workforce, Closes Some Offices

Tripadvisor restructured its operations on April 28, 2020. Pictured, Steve Kaufer, CEO, introduces the new TripAdvisor travel feed, September 17, 2018, in New York City. Skift Take: Tripadvisor isn’t immune from the coronavirus travel lockdown in many parts of the world, and it is taking difficult steps to survive the pandemic. — Dennis Schaal Read […]

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Google Bows to European Pressure and Tests Adding Travel Rivals’ Direct Links

Pictured is an Airbnb Luxe property in Provence, France. Under pressure from regulators, Google is testing changes to the way it displays travel, jobs, and local results in Europe. Airbnb Skift Take: Google has argued for years that its boxed-up and featured hotel, flight, and restaurant results are highlighted because they provide users with the […]