Booking Holdings Sees Brand Collaborations as Key to Restoring Growth on Steroids

Booking Holdings believes it can gain a more complete view of travelers at the airport or in their destinations to boost the number of repeat customers. Medjet Skift Take: The road back to a flywheel of growth would be a lengthy one for Booking Holdings. Google has a ton of data, too, as do other … [Read more…]

Google’s Travel Gains Levy Pain at TripAdvisor and Expedia

TripAdvisor CEO Steve Kaufer (left) and Expedia Group CEO Mark Okerstrom separately pointed to Google as hurting their businesses’ performance in the third quarter of 2019. TripAdvisor and Expedia Skift Take: The fact that Google is leveraging its dominance as a search engine into taking market share away from travel competitors is no longer even … [Read more…]

TripAdvisor and Ctrip Enter Into Chinese Joint Venture and Global Licensing Agreement

TripAdvisor and Trip.com Group announced a joint venture. TripAdvisor Skift Take: The TripAdvisor-Trip.com Group deal is both a shocker and a non-shocker. When Ctrip decided to change the parent company name to Trip.com Group, you could see a certain affinity with the TripAdvisor brand. On the other hand, Booking Holdings has been Ctrip’s longtime best … [Read more…]

Online Travel Agency Giants Are on the Backfoot in Tours and Experiences

Airbnb host Kenyatta Forbes holds a Macrame workshop at the Bing Reading Room in Chicago, Illinois, on April 11, 2017. Expedia, Booking.com, and Ctrip are struggling to gain traction in the selling of sightseeing and experiences compared with new players like Airbnb. Christopher Dilts / Airbnb Experiences Skift Take: Expedia, Booking.com, and Ctrip are boosting … [Read more…]

TripAdvisor CEO Welcomes More Pressure on the Travel Industry to Develop Green Practices

TripAdvisor CEO Steve Kaufer speaking on stage Wednesday, September 18, 2019, with Skift Founder and CEO Rafat Ali at Skift Global Forum in New York City. Skift Skift Take: When it comes to certain green practices and the refugee crisis, TripAdvisor CEO Steve Kaufer believes corporations and CEOs can’t sit on the sidelines and must … [Read more…]

TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

A screenshot from a TripAdvisor ad campaign that kicked off August 15, 2019. TripAdvisor Skift Take: TripAdvisor’s new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining. — Dennis Schaal Slim Leather Travel Passport … [Read more…]

TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time

TripAdvisor saw decreased free traffic from Google in the second quarter of 2019. Pictured is Google Maps, a key part of Google’s travel initiatives. Bloomberg Skift Take: A new loyalty program and a brand campaign to bolster direct traffic and user engagement are among the measures TripAdvisor is working on to counter the fact that … [Read more…]

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Toronto city skyline with various hotels to choose from is seen from a building under construction in 2013. Brent Lewin / Bloomberg Skift Take: Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That’s a boon for vendors providing connectivity and automation services. But it’s also a welcome, if … [Read more…]

TripAdvisor Pressured Into Making Additional Reforms to Support Sexual Assault Victims

Change.orgpProtesters gathered outside TripAdvisor’s New York City offices on May 15. In the interim, Tripadvisor has taken additional steps to promote traveler safety. Change.org Skift Take: If you think protest is futile, then you’re wrong. Petitioners didn’t think Tripadvisor went far enough to promote traveler safety, and they got the travel website to take stock … [Read more…]

Google May Face New U.S. Justice Department Antitrust Probe

The U.S. Department of Justice may mount an antitrust investigation looking into Google’s business practices. Associated Press Skift Take: The momentum is certainly building for a renewed look into Google’s business practices as they relate to antitrust issues. As part of that, a wide swath of travel businesses would welcome such a probe. — Dennis … [Read more…]