TripAdvisor CEO Welcomes More Pressure on the Travel Industry to Develop Green Practices

TripAdvisor CEO Steve Kaufer speaking on stage Wednesday, September 18, 2019, with Skift Founder and CEO Rafat Ali at Skift Global Forum in New York City. Skift Skift Take: When it comes to certain green practices and the refugee crisis, TripAdvisor CEO Steve Kaufer believes corporations and CEOs can’t sit on the sidelines and must … [Read more…]

TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

A screenshot from a TripAdvisor ad campaign that kicked off August 15, 2019. TripAdvisor Skift Take: TripAdvisor’s new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining. — Dennis Schaal U-Shaped Memory Foam Rebound … [Read more…]

TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time

TripAdvisor saw decreased free traffic from Google in the second quarter of 2019. Pictured is Google Maps, a key part of Google’s travel initiatives. Bloomberg Skift Take: A new loyalty program and a brand campaign to bolster direct traffic and user engagement are among the measures TripAdvisor is working on to counter the fact that … [Read more…]

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Toronto city skyline with various hotels to choose from is seen from a building under construction in 2013. Brent Lewin / Bloomberg Skift Take: Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That’s a boon for vendors providing connectivity and automation services. But it’s also a welcome, if … [Read more…]

TripAdvisor Pressured Into Making Additional Reforms to Support Sexual Assault Victims

Change.orgpProtesters gathered outside TripAdvisor’s New York City offices on May 15. In the interim, Tripadvisor has taken additional steps to promote traveler safety. Change.org Skift Take: If you think protest is futile, then you’re wrong. Petitioners didn’t think Tripadvisor went far enough to promote traveler safety, and they got the travel website to take stock … [Read more…]

Google May Face New U.S. Justice Department Antitrust Probe

The U.S. Department of Justice may mount an antitrust investigation looking into Google’s business practices. Associated Press Skift Take: The momentum is certainly building for a renewed look into Google’s business practices as they relate to antitrust issues. As part of that, a wide swath of travel businesses would welcome such a probe. — Dennis … [Read more…]

TripAdvisor Reveals Some of Its Tactics in Growing Experiences

A look at a decorative wall at TripAdvisor’s Needham, Massachusetts, headquarters. The online travel company revealed Wednesday more details on its strategy to become one of the world’s largest online travel agencies for tours, activities, and attractions. TripAdvisor Skift Take: TripAdvisor’s key tactics to grow its tours and activities business include the discounting of some … [Read more…]

TripAdvisor Reveals Details on Experiences and Restaurants Growth

A view of the lobby in the global headquarters of TripAdvisor in Needham, Massachusetts. In the first quarter of 2019, TripAdvisor’s revenue declined 1 percent year-over-year, to $376 million. But its new business units grew at a double-digit pace during that time. TripAdvisor Skift Take: TripAdvisor’s greater transparency in its financial reporting is to be … [Read more…]

Skift Forum Europe: TripAdvisor’s Lindsay Nelson on Boosting the Brand

TripAdvisor President of Core Experience Lindsay Nelson will speak at Skift Forum Europe in London on April 30. TripAdvisor Skift Take: You won’t want to miss what Lindsay Nelson has to say about her new role as TripAdvisor’s president of core experience at Skift Forum Europe in London — especially since she’s not afraid to … [Read more…]

TripAdvisor Plots Inspiration Path in Google’s Shadow

Miami beach. TripAdvisor launched a new homepage last year, and wants travelers to come direct to the site. Mike McBey / Flickr Skift Take: CEO Stephen Kaufer seems confident that the “new TripAdvisor” will be successful. We’ll have to wait until later this year before we know whether it is helping the company earn more … [Read more…]