A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

A view from a presidential suite at the 12 Apostles Hotel and Spa in Cape Town, South Africa, is a member of the Leading Hotels of the World, which uses Sojern for some online marketing. Leading Hotels of the WorldSkift Take: Google, Trivago, and Sojern began this year to offer a commission-based model for digital…… Continue reading A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Hotel H20, a property that’s part of Manila Ocean Park in the Philippines. Hotel H20Skift Take: New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. — Sean O’NeillRead the Complete Story On Skift

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

Skift Take: Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place. — Read the Complete Story On Skift

Can Loyalty Points Transform Travel Metasearch? A Japanese Case Study

Line Travel app. The Japanese online travel player aims to differentiate itself by offering loyalty points rewards. Line Travel JapanSkift Take: Line Travel Japan’s new rewards initiative is a neat, innovative way to upsell online travel agencies, but it represents a whole lot more. It’s a sign of loftier metasearch ambitions to own customers in…… Continue reading Can Loyalty Points Transform Travel Metasearch? A Japanese Case Study

Booking Site Ixigo’s Rail-First Strategy Propels Growth in India

An illustration of how consumers can use the Ixigo trains app to overlay a digital image and discover which train car their ticketed seat is in. Ixigo CEO Aloke Bajpai said the startup he co-founded is now achieving rapid growth. IxigoSkift Take: An exclusive first look at Ixigo’s fiscal year financials reveals that the travel…… Continue reading Booking Site Ixigo’s Rail-First Strategy Propels Growth in India