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apple brand marketing Digital Digital Marketing mobile apps privacy Services travel travel marketing

How Apple’s New Privacy Effort Will Impact Travel Marketing

Apple opened in July a new store at Ratchaprasong, Bangkok’s iconic intersection. Apple Skift Take: Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help. […]

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ad tech advertising airline marketing cross-channel Digital digital advertising email marketing marketing technology Media Mobile privacy travel travel attribution travel marketing

Hotel Marketers Prepare for the Death of Tracking Cookies

A traveler takes a photo at a temple. JumpStory Skift Take: You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn’t long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. […]

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brand marketing content marketing coronavirus covid-19 Digital pivot SkiftX SkiftX Creative Studio travel travel marketing

5 Ways to Successfully Pivot Travel Marketing During Covid-19

Skift Take: In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound. — SkiftX Read the Complete […]

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adara Digital Digital Marketing travel travel marketing

New eBook: Key Strategies to Master Travel Marketing

Skift Take: Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization. — Read the Complete Story On Skift

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adara AI artificial intelligence CRM cross-channel data Digital machine learning omnichannel personalization predictive analytics predictive personalization travel travel marketing

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Skift Take: This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies. — Read the Complete Story On Skift