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Booking.com Gets OK to Trademark Its Name in a U.S. Supreme Court Win

The signage outside Booking.com headquarters in Amsterdam, the Netherlands. The U.S. Supreme Court on June 30, 2020 ruled 8-1 that Booking.com has the right to trademark its brand. Luca Conti / Flickr.com Skift Take: There’s no need to tear down the signage. Booking.com can stick with the brand name that it’s been using for about […]

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Booking.com Sets U.S. Supreme Court Precedent — Its Case Will Be First Livestreamed Oral Arguments

Pictured is a 2018 photo of the U.S. Supreme Court, which head oral arguments May 4, 2020 in the Booking.com trademark case. Skift Take: Rest assured that Booking.com wouldn’t necessarily have to change its name if it lost the trademark case, which sees the Trump administration appealing a lower court ruling that said the trademark […]