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Google Cut Off an Online Travel Company and Sent In the Bill Collectors

Skift Take: With parent company Alphabet generating $79 billion in revenue in the first half of 2020, Google is relentlessly rolling out new travel products. Not to mention, it is dictating content-licensing and advertising terms to cash-strapped partners while a pandemic rages. Enough said. — Dennis Schaal Read the Complete Story On Skift

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Tripadvisor Reorganization Brings Exec Departures and New Life for Viator

Shown here is Tripadvisor’s corporate headquarters in Needham, Massachusetts. TripAdvisor Skift Take: Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor’s heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, […]

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Online Travel Agency Giants Are on the Backfoot in Tours and Experiences

Airbnb host Kenyatta Forbes holds a Macrame workshop at the Bing Reading Room in Chicago, Illinois, on April 11, 2017. Expedia, Booking.com, and Ctrip are struggling to gain traction in the selling of sightseeing and experiences compared with new players like Airbnb. Christopher Dilts / Airbnb Experiences Skift Take: Expedia, Booking.com, and Ctrip are boosting […]

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Google Is Phasing Out Its Buzzy Touring Bird Tours and Activities Search Feature

The USS Constitution is shown in Boston Harbor. Google is phasing out Touring Bird, which enabled users to compare tour options. Associated Press Skift Take: Touring Bird gained no traction in the real world outside Area 120, and for all the inroads metasearch has made in hotels, flights, and cars, it has really struggled in […]

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What 5 Years of Klook Says About the Strength of Its Asia Playbook

Mobile-first Klook. Klook Skift Take: Since Klook’s launch five years ago, big changes have occurred in the sector. TripAdvisor bought Viator, TUI-Musement, and Booking-FareHarbor, and most recently, Airbnb invested in Atlas Obscura. All this, plus competition from online travel agencies, will test Klook’s playbook, even though its strategies seem sound for now. — Raini Hamdi […]

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Expedia Group’s Conundrum: Acquisitions or Share Repurchases?

Pictured are the logos for some of the Expedia Group brands. The company hasn’t made a major acquisition in several years. Skift Take: Expedia Group doesn’t intend to hoard piles of cash for a rainy day. The company purports to favor share repurchases over acquisitions, all things being equal, but if a rainmaker of a […]

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TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

A screenshot from a TripAdvisor ad campaign that kicked off August 15, 2019. TripAdvisor Skift Take: TripAdvisor’s new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining. — Dennis Schaal Read the Complete Story […]

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TripAdvisor Reveals Some of Its Tactics in Growing Experiences

A look at a decorative wall at TripAdvisor’s Needham, Massachusetts, headquarters. The online travel company revealed Wednesday more details on its strategy to become one of the world’s largest online travel agencies for tours, activities, and attractions. TripAdvisor Skift Take: TripAdvisor’s key tactics to grow its tours and activities business include the discounting of some […]

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TripAdvisor Reveals Details on Experiences and Restaurants Growth

A view of the lobby in the global headquarters of TripAdvisor in Needham, Massachusetts. In the first quarter of 2019, TripAdvisor’s revenue declined 1 percent year-over-year, to $376 million. But its new business units grew at a double-digit pace during that time. TripAdvisor Skift Take: TripAdvisor’s greater transparency in its financial reporting is to be […]

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Klook Receives $225 Million SoftBank Investment in Nod to Tours and Activities

Klook’s co-founders, from left, COO Eric Gnock Fah, CEO Ethan Lin and chief technology officer Bernie Xiong. Photo Credit: Klook. Skift Take: For the first time, an Asian startup, Klook, is attracting the highest funding ever in tours and activities. For the last time, can skeptics of this travel sector please bow out? — Raini […]