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Behind the Lens: How Google’s Street View Traveler Is Capturing the World’s Most Iconic Places

Valentina Frassi, a program manager for Google Street View, poses with one of the company’s cameras on a trolley during the launch of a gallery at the Science Museum in London in 2016 in partnership with Google Arts and Culture. Google Skift Take: Business travel is often dreaded by perpetual road warriors, but that’s not […]

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Do Travel Influencers Have a Future Now?

Travel influencers are closed for business. Mesut Kaya / Unsplash Skift Take: With the travel industry at a historic low, it’s hard to see how travel influencers may survive. But with people spending more time than ever on their phones, influencers may find themselves with a heightened level of audience trust when travel starts to […]

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Expedia’s Barry Diller Characterizes Removing Middle Seats on Airplanes as ‘Absurd’

Barry Diller on Face the Nation said the economy is in the “teething” stages of recovery on April 26, 2020. Skift Skift Take: Barry Diller let it rip on Sunday in a wide-ranging interview on the pandemic, calling President Trump a “witch doctor” for his coronavirus treatment recommendations. Whether the subject is Trump or regulation […]

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What Makes Millennial, Gen Z Travelers From India and China So Different From Western Peers

Millennial and Gen Z travelers from India and China are avid and optimistic travelers. In the photo, three young women take a selfie on a smartphone. Tri Hua / Pexels Skift Take: With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to […]

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Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Skift Take: Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role. — Read the Complete Story On Skift

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Beyond Bookings: South Africa’s Travelstart Expands Into Media Space

Visitors play beach tennis and sit beneath parasols on Lagoon beach in Cape Town, South Africa, the kind of travelers Travelstart’s new media hub aims to target. Kevin Sutherland / Bloomberg Skift Take: Brands love an audience, and Travelstart boasts the best online travel booking numbers in Africa. Little wonder this leading online travel agency […]

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What Local News Tells Us About Overtourism: New Skift Research

The Blue Lagoon, pictured above, is one of Iceland’s most popular tourist attractions. dconvertini / Flickr Skift Take: Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism. — Seth Borko Read the Complete Story On Skift